GoFaxer Blog

Starting a Small Business is full of numerous decisions. How can we get funding? Should we be on track to go public or should we stay private? Should we franchise? Should we use Internet fax or traditional fax machines? One decision that has to be made is whether to insist on a dress code.

It used to be that everyone wore suits and dresses to the office. Now the trend has gone toward business casual, and in many cases, totally casual. Some of the best companies in the world, Google and Intel, don’t have a dress code. You can wear sweats to work if that’s what you want.

My opinion is that if some of the best companies in the world have gone this route, and it works for them, there’s no reason for your small business do anything different. Plus, I’m sort of a maverick by nature, so being free to dress casual is a real plus for my personality type.

Many businesses however require a lot of contact with customers. If you run a store or have a sales team visiting clients you do need to set some basic criteria for what’s appropriate. You may want to simplify the issue by creating a uniform.

In the end, I think you need to look to industry trends, determine the typical standards, and go from there.