GoFaxer Blog

I have a lot of experience working with small business owners and I have to confess a little frustration with y’all. Too many of you are thinking too small too. Yes, you have a “small” business but that’s no reason to keep it that way.

Too many companies are still using a fax machine instead of email fax. There are too many small companies that still use dial-up for their Internet connection. There are too many small companies that do zero marketing.

And here’s the worst sin of all: There’s companies out there that actually don’t want to grow. I’ve spoken with business owners who have told me that they are fine with the way things are. They don’t want to grow their business. I was floored.

The web offers almost unlimited opportunity to turn your company into something big time. But too many small business owners have a lot of misperceptions about how the web works.

There’s a great article by Lindsay Holloway at Entrepreneur.com where she interviews Justin Kitch, the creator of Homsestead.com, a company that helps entrepreneurs create a web presence. He outlines 11 myths about the Internet world. He says that too many business owners are “cautious and conservative; they’re afraid of technology and change.”

For the next eleven days I’ll be reviewing each of these myths.