GoFaxer Blog

Have you ever met that guy with endless energy, who thrives on personal contact with other human beings? He’s the born salesman. He can walk into any room; he can charm any potential client; he can close the deal; he can walk away with the sale. Bill Wagner calls these type of business owners Motivators.

Speaking to this group, Wagner says:

“You can be convincing and avoid most confrontation by creating a strong emotional argument. Motivators do well in the toughest of customer service roles, as you are able to see both sides of the argument. You tend to deal with even the most negative arguments by using the three F’s–feel, felt and found–saying, “I understand how you are feeling.”

These are the kinds of leaders that can keep clients long term. These are the kinds of leaders that don’t just lead their team, but they inspire them to great levels of personal achievement and success.

The fact of the matter is that if you’re not one of these leaders, you probably need to hire someone to run your sales department who is. And you should pay him or her a lot.

If there’s anything I’ve learned about business, it is the importance of creating personal connections with your business associates. Leaders like this are able to instill a company culture with the right kind of attitudes about customer service.

I hope that this series this week on entrepreneur personalities has been helpful. Next week I’ll be discussing other issues related more directly with Internet fax.