Internet Fax: An Attitude of Conservation, pt. 2
I think that environmentalists have approached the entire issue of global warming in the wrong way. They’ve used an emotional appeal to their audience, trying to rally the crowd through inspirational, almost pseudo-religious jargon. They lay guilt trips on us for not being better at recycling and driving an SUV.
The best approach to environmental issues is to focus on our pocket books, expecially those of businesses. Every employee in almost every business in the world is focused on two things: Increase sales and decrease expenses. Whether it’s creating a new sales promotion that increases over-all revenue, or switching to Internet fax to save money on paper, this is what businesses do. They try to make and save money.
The fact of the matter is that saving energy saves businesses money. It also has the added benefit of saving the environment. But to focus on the esoteric, way long-term benefits of changing your light bulbs will not inspire the world to change it’s energy habits. But I guarantee that a frank conversation with your CFO about the financial benefits of going green will get the job done in about ten minutes.
Amy Barrett at BusinessWeek.com tells this story:
So maybe we should all become fiscal environmentalists. This approach might actually work.
Relevant Tags:business expenses, energy conservation, environment, Internet Fax
Internet Fax