GoFaxer Blog

A lot of new startups can make a lot of mistakes. This is why so many fail. They might rent out office space before they have the cash flow to support it. They might buy a fax machine instead of using simpler and less expensive options like fax to email. They might pick an industry that they’re familiar with, but where there’s less marketability.

Another big mistake that a lot of small businesses fail to do is focus their efforts on one product, service, or market. I think this comes from the desire to mitigate the financial risks. You want to diversify. But there’s so much effort required getting a small business up and running to a profitable level, it’s going to take all of your teams heart, mind, and effort to get it working.

So don’t sell yourself to thin. I’ve known entrepreneurs who have ten balls in the air, and they’re unlikely to be as successful as they could be if they would just focus on the business with the most promise and make it work.

I think it’s easy to do this because small business leaders are generalists instead of specialists, meaning they lose interest easily. They like having lots of things on their plate to keep them interested. If you’re one of these types of people, don’t fall prey to your personality by over generalizing your business. Stay focused and you’ll have the great opportunity for success.