GoFaxer Blog

Every business is looking for that edge on their competitors. When faced with obvious choices like whether to switch to a fax to email service, the choices are simple. But there are other more complicated and difficult choices.

One of the most important choices that every small business faces in it’s conception is what kind of business they’ll be in. It’s easy to choose a business that you’re well versed in. But smart entrepreneurs go where the opportunity is, not where their experience is.

One key element of success to keep in mind as you choose your industry is this. You’ll have a greater chance at success if you choose to sell to businesses rather than individual consumers. Why is this?

Well, businesses are looking to buy. According to Scott Shane, author of the The Illusions of Entrepreneurs, “Most startups sell products or services to individual consumers, even though 90% of the fastest growing private companies in this country sell to businesses.”

It makes sense that you’re odds for success will increase dramatically if you choose a business that sells to businesses. You can usually secure bigger contracts with bigger revenues. Whereas with individual consumers, you’ve got to sell to a lot of them to make the same amount of revenue. This increases the number of exposures that you must have to those customers. The odds are clear. Sell to businesses if that’s at all possible.