GoFaxer Blog

As I’ve stated many times in this blog, with impending economic difficulty looming, now is the time to make your business even stronger than it was before. It’s the time to make the small decisions that will increase your business’s profitability, decisions like switching to Internet fax. It’s also the time to make big changes that will increase your company’s performance, like hiring high quality new employees.

But this can be challenging during an economic slow-down. Why? Because strong players aren’t looking to take the risk of leaving their job during this time. They’re going to play it safe. This is why you must really step up your game as a recruiter if you’re going to woo people to your company during the coming months.

Take Red 5 Studios, a video game startup highlighted in an article at Businessweek.com:

“Red 5 Studios handpicked about 100 dream candidates, spent time learning their backgrounds and interests from social networks and personal blogs, and airmailed each one a personalized iPod, complete with artistic packaging and a recorded message from CEO Mark Kern.”

The bottom line is that if you want to recruit really creative and interesting people to your team, you’ve got to employ really creative and interesting methods to get them.