GoFaxer Blog

Now is the time to spend money on your business in ways that will either increase your sales or decrease your over-all expenses. Unfortunately too many businesses stop spending money during a slowdown. For example, if switching to email fax saves you money and makes you more efficient, it doesn’t matter whether we’re in an economic boom or a recession, you’re going to make more profit from the practice.

One area that you cannot slack on spending is marketing. This might go counterintuitive to your instincts. But you may have to spend more money if you want to make more money. I’m sounding like a traditional marketing manager who wants to spend indiscriminately to increase the size and scope of their programs. But I’m not advocating spending willy-nilly. I’m suggesting better, smarter marketing programs, and more of them. Because a good marketing strategy will make you more money. So why not do more of it?

Let’s say that your business puts 4% to the bottom line. If you spend that 4% on new marketing strategies, where much of the expenses are already fixed elements of being open for business, most of the increase in sales will go directly to your bottom line increasing it to 10%. You may be spending more than you were before, but you’ll be making more profit.

So start spending darn-it!