GoFaxer Blog

With a recession or economic slowdown here, it may be time to invest in new systems like email fax that will increase your profitability. It may even be necessary to invest seriously in major and expensive innovations to your infrastructure.

What? Did I read that right? Is he really suggesting that I spend a lot more money during a recession? I am. I’m not saying that you should spend more money on executive perks. I’m saying, it’s time to innovate. It’s time to spend money on big things that will improve your companies success and profitability dramatically.

The reason it’s a time to invest is it’s a perfect time to borrow. During recessions interest rates go down. The bank lender’s criteria may be stricter, but that isn’t necessarily a bad thing. If the investment is solid, if your business’s basic health is good, you’ll be able to land some amazing financing during this period.

John Tozzi at BusinessWeek.com says:

“Banks are still looking to lend to companies that have the ability to repay, according to Rebecca Macieira-Kaufmann, executive vice-president and head of Wells Fargo’s (WFC) small business segment. ‘In any economic environment, we’re going to want to look at a profitable business, an established business that has a history,’ she says.”

There is certainly a risk, trying to grow during a slowdown, but be smart about it and be bold. You could make it through with a smart return on your investment.