GoFaxer Blog

Recessions aren’t good. Let me just say that first off. No one wants them. They’re bad.

But a shrewd business owner can learn to use this period to his or her advantage. What types of businesses will do well during a slowdown? A recent post by Eve Tahmincioglu at msnbc.com points out a few.

There’s pawnshops, liquor stores, collections agencies. She also brought up “Speedemissions, a vehicle emissions testing and a safety inspection company with 38 emissions service centers in Georgia, Texas, Utah and Missouri.” When people keep their cars rather than buy new ones, more people are in need of emissions tests.

These businesses might seem like the vultures in a time of mass death. You might not be ready to get into a new business simply because of the short term advantages.  So let’s mention other businesses that should fare well during the downtime. Businesses that offer services with solid and immediate results, like fax to email services, will do very well. Whereas not as many businesses are going to want to redesign their conference rooms during this period.

So your marketing and sales efforts need focus on companies and customers that will be buying during the coming months. Perhaps consumers will be more deal driven than quality driven, meaning that you might need to give up some of your margin, but with more aggressive marketing tactics, you can still hit projections, creating great new customers that could bring in new revenue streams that you wouldn’t have had otherwise. So it’s not all bad news. Be positive, be smart, and you’ll make it through the coming storm.