GoFaxer Blog

Our world is getting ever smaller with technologies like email, the internet, fax to email, etc. Software is being replaced by online services. Google is looking like the biggest threat to Microsoft.

But an article by Ben Kunz at Businessweek.com suggests that the biggest threat to Google isn’t a company, but a device that slips neatly into your pocket. He’s talking about your cell phone.

He says:

“As more people use cell phones and their tiny glass screens to gain access to the Internet, Google and its fellow online advertisers will have less space, or what’s called ad inventory, to place marketing messages for customers. Google makes money selling ad inventory. And its ad inventory is diminished on a cell phone.”

Google is combating the trend by launching an Open Handset Alliance to design a new operating system for cell phone users. Kunz says that while many scratched their head as to why Google would get involved in this technology, it’s now clear. They see where things are going, and they need to insure that they’re still a part of it.

My other take, is that although a great deal of the internet surfing in the future will be on mobile phones, the vast majority of the internet use will continue on increasing larger flat screens, either at home or at the office. We like our Internet to be mobile, but the vast majority of our days are spent at a desk.