GoFaxer Blog

So, with the weakened economy, it’s easy to just stop. Stop taking risks. Stop doing business. It’s natural to just want to wait out the storm.

But this is bad news for any all businesses. If this happens across the board, we truly will enter a recession. We will stop producing and consuming and our businesses will stop making money.

So what’s the right attitude in such an economy?

I think the answer would come from a personal trainer. There is the tendency when you want to lose weight to cut your calories dramatically. Some people go on an apples and carrots diet. They might lose weight, but a lot of that weight is going to be muscle. The problem with losing muscle is this is the part of the body that burns calories. So they might lose some weight initially, but over time, their ability to cut pounds decreases.

The same goes for a business. You want to make decisions about your business that increase the muscle mass of your company, while cutting fat. This requires a lot of discipline. It might mean that you don’t renovate your building quite yet. It does means that you switch to more economical systems like email fax.

But it also means that you must spend more money on marketing. You must spend more money on sales. Just don’t stop spending. Stop spending money on the fat and continue to build the strength of your business because you’re going to need it if the economy continues to worsen.