GoFaxer Blog

So I was recently working with a small business owner, a successful businessman in his own right. He needed to approve some proofs for an advertisement. I had emailed them to him. He hadn’t responded to the email. Guess why?

His laptop was being repaired. He didn’t know how to check his email without Outlook. I said, “Is there another way that you can check your email?” He responded, “I guess I can log onto hotmail with our computer at the store?” I said, “Yes, try that.”

He said that if that didn’t work I could fax it to him, which I’d be happy to do with my fax to email service. But I still couldn’t figure out why this man couldn’t open his email. And more importantly, how was he doing other business without it.

Using email effectively has become a necessity of any well run business. Yet I’ve seen small business owners still using dial-up and not replying to their emails regularly because they don’t understand the technology’s importance to their ability to generate sales.

If you don’t understand technology, it will kill you. Because many of your competitors do understand technology and they’re working at a much more efficient level because of it. So don’t allow yourself to be disadvantaged by something that is out there to help you.