GoFaxer Blog

It used to be that environmentalism was an idealistic battle of a few extremists. Now the environmentalist has changed to a more pragmatic model. Now it seems to be associated with a number of very cool concepts. It’s clean. It’s stylish. It’s gourmet. It’s organic. It’s upscale. It’s cool. And more than anything, it’s economically mandatory.

Internet fax is a perfect example of this. Something that would have been touted as a moral choice 20 years ago is now seen from a cold logic as a new standard business practice and more than that—it’s conversationally cool.

On top of a newfound mojo, there’s the added fact that Congress will be passing a bill in the coming months to put a cap on green house emissions, decreasing them dramatically over the coming years. Even if the current president doesn’t sign it into law, all three of the major presidential nominees will in a year.

It’s for this reason that one of the hottest markets for young entrepreneurs is green technology. Because with those caps, all businesses and consumers will be looking for ways to meet those standards, methods that will be in their best financial interests.

I’m not sure if the old-school environmentalist will like the more practical approach to the issues of global warming and conservation, but they can’t argue with results. Mark my words. This new paradigm will see results like never before. Meaning, it’s a good time to start a business that caters to the movement.