GoFaxer Blog

Because I know that many of our readers are small business owners and need good advice on all aspects of their business, I won’t be discussing email fax this week. I’m focusing on the subject of working with ad agencies. This subject is outlined in Steve McKee’s excellent article at Businessweek.com.

Unfortunately, too many companies hire an ad agency to do work for them, but they expect them to do their best work without any attention. Remember, you’ve hired this business to represent your company in the media. Their success is your success. So don’t ignore them.

I know that running your business is time consuming and stressful. When you hire another company to do work for you, you hope that this will alleviate some of that workload, worry, and attention. But hiring another company doesn’t disconnect you completely from making that element of the business work.

It’s like the manager who hires an employee and thinks they don’t have to train them and bring them into the company culture.

McKee says:

“Be open and honest with your agency, communicating your needs and goals clearly. Make time for the agency, answer all of its questions, and allow it to immerse itself in your business.”

It might seem like a waste of time to work with a company that you hired to save you time, but the investment on your part will be worth it. The longer the relationship goes, the less time it will take for them to meet your desires.