GoFaxer Blog

A recent article on msn.com points out that with a weakening economy, consumers are pulling back and spending less. The article outlines the story of an Atlanta, Georgia dentist, Joi Freemont:

“Patients who used to get their teeth whitened all the time “now want to think about it a bit,” she said. Braces? “People were getting them for the kids, for themselves, but now they’re waiting,” she added. And when people get cavities, they have their fillings done one a month, not five or six at a time, she said.”

This is of course a bad thing for the economy. As people stop consuming, less products are sold, and then companies total sales are hurt. And when the economy on the whole sells and buys less, we find ourselves in a recession.

It’s a vicious cycle. Small businesses find themselves in the same situation, wanting to decrease their overall expenses. The key to making it through the slow down while keeping your business intact is to decrease your expenses that are not necessary, and maintain or increase your spending on items where you’ll see a return on your investment.

The first and best thing to go is your fax machine. It’s one of many office costs that is now unnecessary with Internet fax. So go ahead and cut those costs that make your business more efficient. And spend the savings on a great new marketing strategy or product innovation that will increase or maintain your revenue during this unstable period.