As you create your own small business, you may be doing everything right technically. You might be adept at knowing how to use the Internet for everything from email to fax email. You may have cutting edge software. But if you don’t know how to organize your team, you’re tools will not be used properly.
Remember that you have two types of employees. One type is a specialist. The other type is a generalist.
Specialists are ideal in specific roles. They might be a good manager, but only over a department of similar specialists. They won’t be good at managing different departments outside of their area of specialty.
Generalists tend to make good managers of different types of departments. For example a generalist could theoretically be good at managing a graphic design, sales, art, and advertising department.
Generalists make great entrepreneurs, and will thrive with maximum autonomy and maximum diversity. Specialists are ideal in a more limited role, but they can be expected to perform at a very high level in that specialty.
So organize your team accordingly. If you have generalists stuck in specialist roles, get them out of there into positions with broader application. And if you have specialists caught in generalists’ positions get them out of there as well. They’ll thank you and be more successful in your company.
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