GoFaxer Blog

So your fax machine has broken. You’ve got a small business, not a lot of cash flow. With a recession looming, a new fax machine is hardly something you want to spend money on.

But wait my friend. Don’t hang your head in gloom. It’s a brave new world, where fax machines have died and new and better technology has replaced the old. It’s a time when all has gone digital.

Most of your documents can be sent now through email as an attachment. But in those instances where it needs to be faxed, or you need to receive a fax, you need a fax to email account. No more need for paper. No more need for bulky fax machines with toner and a table. No more need for long lines and waiting for an open phone line.

Fax to email is so convenient. It works just like email. You attach the document, and send it through the internet, but it shows up on the other person’s fax machine. And when they send you back a response through their fax machine, it shows up back in your email inbox. Multiple faxes can be sent and received at one time!

It’s so inexpensive compared with the costs of a fax machine. So no longer fret. It’s a bright new day.

What does it mean to innovate? Dictionary.com defines it as:

“to introduce something new; make changes in anything established.”

Is innovation ingrained in your business model? Although it’s a common buzz word, I think that innovation might actually be kind of rare. Most businesses are simply going through the motions, based one a few concepts that they hold firm to. Few, however, are willing to really change on a regular basis.

To make innovation a part of your company culture, you’re accepting a constant state of flux, not a comfortable state for most people and businesses.

For example, I have no doubt that fax machines are being sold to companies, businesses that know that there are new and better options through email fax that cost less and are more convenient. But out of a fear of change, the decision makers fail to innovate.

There’s a new book by Proctor and Gamble CEO A.G. Lafley and management consultant Ram Charan titled, The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation. When Lafley was hired to the big position he was a career company man, not the kind of guy that you would have thought would instill a culture of change. But he did.

And they needed it. In 2000 stock was plummeting in the troubled company. He reinvented the company and turned it’s performance around big time. He did it by pushing innovation as a core company philosophy. It’s sure to be a solid read for anyone interested in producing the same quality in their business.

Every business wants two things: Increase their sales. And keep their expenses low. You probably haven’t thought of how Internet fax can help, but let me continue…

As the world business market gets more and more competitive, every expense saved gives your company one more advantage over the competition.

It’s hard to imagine that office supplies would really be an issue right? It’s just a few pieces of paper. It’s just some post-its. It’s just a few fax machines. Just a few copiers. But ask any CFO if office supply overhead is a big expense and they’ll concede that it is.

It’s no wonder that accounting would love to see traditional fax machines, which are expensive pieces of machinery in and of themselves, along with the toner, paper, repairs, etc, deleted from their P&L sheet if possible. Thanks to modern technology, Internet fax is now taking over this vital aspect of doing business.

Many business places are becoming truly paperless as they’ve learned to incorporate this new technology into their system, avoiding the hardware, paper, and ink associated with faxing.

The cost savings are enormous, and that doesn’t mention the fact that the services are easier to use, saving work time, again a huge company expense. Every CFO sleeps well at night knowing that their employees aren’t standing in long lines anymore for the fax machine.