So you know that you want your new startup business to be cutting edge. You’ll be using every suggestion from the major business gurus of our day. You’ll be employing all of the latest convenience offering technology for small businesses like fax through email. But now you just need to decide your business.
If you’re interested in the food industry allow me to share a few helpful bits of knowledge. The food industry is not really growing. But within the industry, there’s a huge growing trend toward specialty foods.
Specialty foods can be broken down into three main criteria. There’s the vegan market, which avoids all animal bi-products. There’s the organic/natural foods market, which ensures that no pesticides or additives are used in their growth. And there’s the gourmet market, which offers unique, high end ingredients for fine cuisine.
If I was creating a startup in the food industry, I would examine this specialty market and find my niche within in it.
The entire food industry is moving toward a more natural, healthy, quality driven market. No longer are Whole Foods and Wild Oats the only major specialty foods retailers. Most mainline grocers are shifting toward the specialty market. It is likely that in 20 years, the average grocery store will look like a Whole Foods of today.
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