GoFaxer Blog

Every great company wants great press. If you’re sending aid to Guatemala, you want the world to know. If you’re saving the environment by sending faxes through email, you want the world to know. And if you’re hitting phenomenal growth rates, you want the world to know.

So how do you go about this thing called Public Relations. Well, I found a great website that might help small businesses start to think about the media and start connecting with it.

One thing the article suggests is that you need to be extremely respectful of the media. You can treat them the exact same way that you would a client or business associate.

I think something we think of media outlets as unreachable. We think that everyone who deals with big media distribution is on a celebrity level. But they really aren’t. They’re just ordinary people, like you and me. And they run a business. So treat them like you’re a business too, and you’ll be amazed at how responsive they can be.

One thing this article on this site talks about is the need for a media kit. This is a big subject that can’t be fully tackled here. You’ll want to do your homework on how to put one together and distribute it, but you should know about them. And you will want to use them.

The widespread production and use of paper has had a dramatic effect on the modern world. Up until the 19th century, it was relatively expensive to produce. But with the invention of the steam driven paper making machines, paper could be made from wood pulp.

Since that time the vast majority of the modern world has become literate. Education is no longer a aspect of the wealthy and advantaged. It’s become a prerequisite for almost all vocations.

But we’re seeing a new revolution in information that is taking paper out of the equation and bringing info even quicker to the minds of the world.

Now we all view our information on personal compute screens. Information is funneled to us through the Internet. With this adjustment, paper is no longer needed in most office settings, hence the term, going paperless.

Rather than sending memos, businesses make heavy use of email. And rather than using fax machines, which once was the fastest way to send important documents, most documents are sent as pdf file attachments, or sent through fax to email.

Paper is still used for books and magazines. But new inventions are coming that could make intensive reading just as nice on a digital screen as it is with a novel.