Aside from looking for new innovations like online fax, small business owners are always looking for advice from the big guys. Jack Welch might exemplify the American business leader.
When I was first looking into the business world, trying to decide whether there was a place for me, I picked up legendary GE CEO Jack Welch’s book, “Jack: Straight From the Gut.” If you haven’t read this you need to go out this weekend, buy it, and read the entire thing from cover to cover.
Jack Welch might seem a little full of himself, but frankly, in terms of business, he sort of should be. He knows how to take a very big company and make it a monster. Consequently, you should probably know what he has to say about the subject if you’re running a small business of your own.
One of his central themes is setting stretch goals. He says that at GE they would set goals that reflected their dreams. These goals represented the highest possible result that they thought was reasonably possible.
The result was a company culture that never hit their goals but they always did far better than they would have without the goal. This culture was always ambitious, shooting for the moon and getting far better results than anyone else could have projected.
Relevant Tags:business leader, ceo, fax to email, GE, Jack Welch, new innovations, small business owners, Straight From the Gut