When we think about modern and cutting edge we often think of technologies like email fax that change the way we communicate. But perhaps there’s nothing more cutting edge than new and improved ways that we can eat. I’m talking about organic food.
Not that organic is all that new of a concept. It used to be that all food was organic—meaning that it was grown without pesticides, grown completely naturally, with good old fashioned soil, water, and sunlight. But after decades of corporatization of the food market, organic has become a selling point.
One small business has the right idea. An article at Businessweek.com outlines Maddy’s Organic Meals. This company creates organic food for newborns. This company really taps into that deep seeded desire that most parents have to give their children the absolute best opportunities for health and nutrition in their early years of development. Frankly, I’m kind of offended that all baby food isn’t organic.
Created by Dori Boneck last May, she and her husband produce the food in a rental space in Chicago. They sell their product at Goddess & Grocer and other Chicago markets. They can also be ordered through their website, maddysorganicmeals.com.
This is a wonderful example of a small business tapping into a growing market where there’s real sales potential. With the right marketing, this small business has the potential to be quite successful.
Relevant Tags:cutting edge, Email Fax, Organic, small business