Every great company wants great press. If you’re sending aid to Guatemala, you want the world to know. If you’re saving the environment by sending faxes through email, you want the world to know. And if you’re hitting phenomenal growth rates, you want the world to know.
So how do you go about this thing called Public Relations. Well, I found a great website that might help small businesses start to think about the media and start connecting with it.
One thing the article suggests is that you need to be extremely respectful of the media. You can treat them the exact same way that you would a client or business associate.
I think something we think of media outlets as unreachable. We think that everyone who deals with big media distribution is on a celebrity level. But they really aren’t. They’re just ordinary people, like you and me. And they run a business. So treat them like you’re a business too, and you’ll be amazed at how responsive they can be.
One thing this article on this site talks about is the need for a media kit. This is a big subject that can’t be fully tackled here. You’ll want to do your homework on how to put one together and distribute it, but you should know about them. And you will want to use them.
Relevant Tags:fax to email, media, media kit, public relations, the press