Much has changed in the world since the Internet came on the scene. YouTube has replaced “America’s Funniest Home Video’s.” Fax to email has replaced fax machines. And website domains have replaced company names.
But I have to wonder if the whole desire for a domain has gotten a little silly. For example, msnbc.com reports that a British travel company paid $1.1 million dollars for the domain name cruises.co.uk. makeing this is the biggest price for a domain name in UK history.
But apparently this pales in comparison with “.com” domain acquisitions. Recently sex.com was purchased for $12 million dollars.
Some people really question whether a domain name is really that important. Your domain name can mean absolutely nothing, but have the best content and SEO site on the block, and get top billing on Google.
But as I said before, it’s getting to the point where you actually may want to have .com in the title of your company. It sounds techie. It sounds modern. It sounds fast. It sounds cutting edge.
My advice is this: If you can get a good domain name, great. But if you can’t, don’t sweat it. Most people use Google and other search engines to find the right content, not the domain name. I mean, as millions of profitable sites demonstrate, you don’t need to be sex.com to make it clear what you are all about.
Relevant Tags:domain acquisitions, fax to email, Google, other search engines, website domains